So chances are you’ve probably heard of “The Secret”… but have you ever heard of the “Law of Importance?”
My guess is probably not…
Well the “Law of Importance” was something developed by Woody Woodward (A high school drop out at the age of 16 who went on to become a millionaire at the age of 26) after studying countless stories of people who have overcome amazing challenges and serious adversity yet still have managed to come out on top.
The “Law of Importance” also known as your emotional fingerprint basically states that all human behavior is governed by what makes one feel important – and it consists of 5 main principles.
Before I get into those principles…
I want to share with you what caused “Ninja Grandma”, Mary Louise Zeller (6th degree Black Belt and a Master Instructor in Olympic Sport Taekwondo) to develop her emotional fingerprint.
This was a clip from the movie I-ology which is a documentary based on the law of importance. Oh and BTW… Here are the 5 principles before I get off on a tangent (Happens often) 
:
1. – If two or more I’s are being met simultaneously, you will have a positive peak in attitude, more so than just a normal day.
Go back and think of time when you just feel like you are on top of the world. Chances are 2 of your I’s are being met. Your I’s are simply the 5 things that make you feel important.
2. – If two or more I’s are being offended simultaneously, you will have a negative drop in attitude, more so than just a normal day.
Now think of a time when you’ve felt like you just could not get a break – everything just seems to be going wrong. Well it’s safe to say that 2 of your I’s are not being validated or they are being offended.
3. – Subconsciously or consciously you will do anything within your belief system to defend or support your I’s.
Probably the most important of the principles (I’d write this down and make a note of it). This is what causes people to overcome insurmountable odds because they have a desire of importance that needs to be met.
4. – I’s are created by mind shifts. Mind shifts are created by drama or trauma.
Throughout your life, the things that make you feel important will change based on dramatic experiences (positive) and traumatic experiences (negative).
5. – You cannot take away an I without replacing it with another I.
If one or more of the things that makes you feel important is dependent on someone else validating it… it’s possible that a one point or another it might have to be replaced – Especially if that person, for whatever reason is no longer in your life.
So here’s why you should care…
… Because you can take over the WORLD! (Just kidding) Well, sort of… You’ve heard the quote by Zig Ziglar, “If you help enough people get what they want, you will get what you want” right?
So if you know that people have a strong desire to have their “I’s” met… How much more influence do you think you could have, if you could help MORE people fulfill their urge to feel important?
To Prosperity and Abundance,
P.S. If you enjoyed this post and were inspired by Mary Louise Zeller’s clip… You can get a copy of the I-ology movie and a 26 page workbook to help you better understand what makes you feel important. I personally enjoyed it more then “The Secret.” As always, leave your comments below and I’d love if you would share some of the things that make you feel important.
